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Posts Tagged ‘business

Impressions of PhotoPlus Expo 2009

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Having just recouped from three days of attending the PDN PhotoPlus Expo (www.photoplusexpo.com), held at the Jacob Javits Convention Center in NYC, I thought I’dlogo_main share my impressions of the show. PhotoPlus is designed for professionals in the photographic and imaging industries, and showcases the latest in photography. October 22-24, 2009 marked the 26th consecutive year of the show.  This year there were a number of companies that chose not to exhibit, including Fujifilm, Pentax, The MAC Group, Calumet, and Adobe. However I didn’t feel that made a big difference in attendance. There were also a number of new companies to the industry showing product for the first time.

Although no registration figures have been released yet—I felt the show was well attended. You see, for someone who has attended dozens of tradeshows over the last 10 years, I judge the attendance on the tradeshow floor by how easily one can navigate through the aisles. If you’ve got to weave among other attendees and stop often to wait for others to let you through, then its pretty crowded. If you can easily and quickly walk the show, then its not that crowded. Well, I’m pleased to say that even though we’re in the middle of a recession, PhotoPlus Expo 2009 was well attended—all three days. Normally the show which is held Thursday through Saturday is more well attended on the weekdays than on the Saturday, however this year there were just as many folks walking the tradeshow floor on Saturday as there were earlier.

In addition to the hundreds of exhibiting companies, over 100 special events, seminars and hands-on workshops were held over the three days of the show. Topics ran the gamut from portrait/wedding, commercial/editorial, lighting, marketing and business, Photoshop and color management, and more.

Stay tuned to the Picture Soup blog for more from PhotoPlus Expo 2009.

[By the way, if you want to put next year’s dates in your calendar now, PhotoPlus Expo 2010 will be held Thursday, October 28 – Saturday, October 30, 2010.]

— Diane Berkenfeld


Want to Help the Unemployed? Shout Out to Photographer Giving Back

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Just wanted to mention a photographer’s move to give back and the domino effect it seems to be having. Philadelphia-based Michael Albany of Magick Michael Photography will be offering free business portraits to those looking for work.

Because of the competitive nature of the job market, many recruiters are suggesting employment seekers include a picture on their resume or beef up their social networking profiles on Facebook and LinkedIn with more of a business professional look and feel with a portrait. As you troll through profiles, it’s pretty obvious that most people do not have a professional portrait of themselves. I will add that the free offer could also benefit small businesses, struggling with the extra costs of publicity staff shots either online or in print materials, including business cards.

Michael was laid off from a large Philadelphia firm in February 2009. Up until that point photography was just a part-time venture. But the bad job news has allowed him to pursue his photography passion full time. His business has just begun to take off and he wants others to have a fair shake at employment. Says Michael:

If a simple headshot is going to do that then everyone should have the chance to get one done.

The beautiful thing about a giving heart? Others will follow. On Michael’s blog  www.zhounder.com, photographers from New York, California, and Pennsylvania talk with him in the blog about making it a nationwide effort.

If interested if either donating your time or reserving your spot for a free portrait, email Michael at bizshots@magickmichael.com. His free portrait session will be held August 26, 2009, from 10-4 p.m. in the offices of the Greater Philadelphia Chamber of Commerce, 200 South Broad Street, suite 700, Philadelphia, Pa 19102.   —Alysha Sideman

Written by PictureSoup

August 8, 2009 at 12:20 pm