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Product Review: MOO MiniCards

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By Diane BerkenfeldMoo logo picture-soup image

MOO, the company known for their variable data printing solutions has introduced a new version of its well-known MiniCards. The MiniCards measure 1.1-inches x 2.76-inches, basically half the size lengthwise of traditional MOO business cards. Having created traditional MOO business cards in the past and reviewing them for this website, we jumped at the opportunity to review the new MiniCards.

The MiniCards come in packages of 100, and are delivered in a sturdy white cardboard box. Optional felt, acrylic and leather cases can be purchased from MOO as well as the company’s Mosaic frame, which displays 20 MiniCards. The Mosaic frame comes in two versions: solid white acrylic or solid black acrylic.

The basic concept behind MOO printed products is the company’s ability to offer variable data printing. What this means is that each card or MiniCard can be a different image. This makes Moo products ideal for photographers and artists to showcase their work.

The new version of MiniCards allows image uploading for use onto the front and back of the MiniCards, so you can upload images on one side and a logo on the other. Additional layout options include new templates, fonts and colors. And, the company now offers a bulk discount for customers purchasing its new 400 unit pack.

Unlike the traditional business card shape, think of the MiniCards as panorama images. Once you upload your images to the Moo.com website, you’re given the opportunity to tweak the cropping of your image(s). You’ll want to consider the final shape of the MiniCards when deciding which images to upload. I found that I liked the way the majority of my images turned out. There were a couple of images that didn’t work in the crop as well as I thought they might. So, if I create another batch of MiniCards, I know I’ll reuse certain images, and not use others. This is purely a subjective opinion on my part.

minicards photo

Here are some of the MiniCards I had printed. You can tell right away that these images work well in the MiniCard shape. At the top left of the image is the storage box that the MiniCards come in. All photos © Diane Berkenfeld.

The quality of the printing is just as good as the quality of the larger, traditional business cards that I’ve had printed by MOO. The paper quality has good heft to it, and the printing is high quality; text is easy to read. The one thing I would like to see in a future update is the ability to increase the font size on the side dedicated to your contact information more than is currently allowed.

There may be some folks who wonder if the MiniCards are an odd size for a business card, but there isn’t an absolute as to what a business card should look like these days. I’ve seen larger than normal business cards as well as small squares, the MOO MiniCards and those half the size of the Minis, as well as other shapes. What best represents your unique identity is what’s right for you.

The MOO MiniCards are definitely cool, and offer me another format for showcasing my photography. And, for the price of $19.99 per 100, they’re a great buy.

[Check out the Picture-Soup.com review of the traditional business cards by MOO here.]


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Written by PictureSoup

November 10, 2009 at 12:15 pm

Product Review: MOO

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moo_pinkPrinting company offers variable data printing of images on business cards and more

By Diane Berkenfeld

What is Variable Data Printing and why is it important to a photographer? Well, variable data printing means that each item that is printed—business card, notecard, stickers—can all be personalized with individual data, or in this case, photographs. MOO, a printing company based in London, England, now with a U.S. printing arm in Providence, RI, is offering photographers one of the best uses of variable data printing we’ve seen. MOO prints business cards, notecards, postcards, stickerbooks, greeting cards and mini cards.

The business cards are double sided—a photo printed on one side and your logo and/or contact info on the other. You can get a package of 50 business cards for $21.99, and that includes a box that’s nice enough to use as a business card holder. Say you want to have 50 business cards made up, and because you’re a photographer you want an image on them, but you just can’t decide which image to use—well, you don’t have to decide because MOO allows you to use as many images as you want—even putting a different one each of the 50 cards. MOO sells the Business Cards in packages of 50 and 200, and offers bulk pricing for larger quantities. In fact, MOO offers bulk pricing on large quantities for all of the products they offer. Check out the website at www.moo.com for more details.

Business cards are printed on either MOO Classic or MOO Green [recycled and recyclable] paper stocks. The Green paper stock has more of a matte look and feel than the regular Classic stock.

Each order also comes with a cardboard business card holder that holds 50 cards; the Green cards come in a brown box, the Classic cards in a sleek black box.

Real-Life Touch Test                                                                                         

I had MOO business cards printed up on two different occasions, the first time ordering the cards printed on the Classic paper stock. To create the fifty cards I used about 40 different images. The problem for me was—I didn’t want to give any of them away—the printing made my images look so good. I actually ended up using this set as a mini-portfolio, displaying these cards but not giving them away.

So, for the second printing, I decided to use fewer images, making sure there were multiples so I wouldn’t want to horde them. I mean that’s the whole reason you get business cards printed up, right—to give them to prospective clients and other people you network with. For this printing, I had 200 cards made up and chose the Green paper stock. Personally I like the Classic stock better. There is more visible detail in the shadows of the images printed on the Classic stock, and the colors seemed to have had a little more punch than the Green stock. The Green paper is also thinner than the Classic paper, which you would expect of a Green paper offering and that is one difference between a laminated paper vs. non-laminated paper.

When you upload the images, the site allows you to crop the image exactly as you want it, so you can see exactly what area of the image will be printed. Printing and shipping takes about 10 days once you submit an order.

One of the neat things about the packaging is that MOO includes two dividers with your cards, one marked MINE, the other THEIRS. For folks like me who put cards I get at a tradeshow in the same case as the cards I give out, this can be a lifesaver, keeping you from accidentally handing out someone else’s card.

Although MOO business cards can cost a little more than regular business cards, the response you get when you hand them out more than makes up for the extra cost. The real difference between MOO business cards and regular ones is the variable data printing aspect, because each one can be unique—you aren’t limited to using only one image.

The MOO range of products includes:

MOO MiniCards

Little cards, think of them as a business card cut down the middle the long way (28 mm x 70 mm). Your photos go on one side, up to six lines of text on the other. Pricing: 100 for $19.99

MOO Business Cards

MOO Classic Stock or the new Green stock (80% recycled & 100% recyclable). Double sided, the business cards can have an image on one side with logo and up to 10 lines of text on the reverse. Pricing from: $21.99

MOO NoteCards

NoteCards are square prints with a flap on the side, so they can stand up on their own. NoteCards are 100 mm x 100 mm. Pricing: 16 for $24.99

MOO StickerBooks                                                

A MOO StickerBook holds 90 different stickers, made from your photographs. Each of 15 pages contains six stickers that can be removed individually or torn out as a sheet. The stickers are vinyl, acid-free, and measure 22mm x 22mm. Pricing: 90 for $9.99

MOO Postcards

Create a package of 20 ready to send postcards, each with a different image. With MOO, it’s your choice. Postcards measuring 105mm x 146mm. Pricing: $19.99

MOO Greeting Cards

Take personal greetings to the next level. Ten folded cards measuring 148mm x 105mm each with a different image, come with envelopes in a gift box. Pricing: $24.99

The company also offers a range of business card and mini card holders.

Written by PictureSoup

June 20, 2009 at 3:13 pm